Community Beautification Lifts Spirits, Property Values! Community beautification should be high on every ones agenda as a local leader or a neighborhood or community organization. Simple projects range from planting some pretty flowers or shrubs to painting planters, benches, sign posts, or whatever is beginning to look a bit tired. A visually appealing community increases property values, attracts businesses, and improves the neighborhood's image. Beauty is one of the three most influential factors in community attachment, which means loyalty, to your particular town or city. Some research even shows that a nice-looking neighborhood promotes good behavior.